A beginning worth examining
A new idea can bring energy and momentum. Yet the first useful step is often to slow down and examine the question that sits behind it. What have we noticed? Whose experience might improve? What would make this worth creating?
Understanding before assumption
An attractive answer is not always an answer to the right question. Observation, conversation and attention to context can reveal a challenge differently. This work gives imagination something meaningful to respond to.
A practical place to start
Write the opportunity as a question rather than a proposed solution. Describe the people involved and the change you hope to make. Then explore several possible directions before deciding what should take shape.
Thinking that enables action
Better questions are not an excuse to delay creation. They help give action a purpose. The more clearly we understand what matters, the more deliberately we can decide what to do next.
An IMAGENCI perspective, developed from our founding principles.
All insights